June 2018-present – Win Win Proptech – managing multiple Hospitality brands (WinWinKeeper, Staykeepers, StayLiveGrow and Revenue Roads)
Assisted Digital strategy framework, performed business processes analysis, mapped ASIS processes and architecture of TOBE processes, to include UX mapping and Customer Journeys design.
• Leading PMO and change management projects to drive process and data automation – booking engine, CRM for sales and reservations
• Managed digital product and wireframe design for a pack of 3 bespoke applications, in-house developed and integrated for property management (individual and institutional Landlords), operations management and short-let booking-platform, by creating UX journey, user stories and prioritizing backlog, testing and defining acceptance criteria.
• Insightly configuration and implementation following the operations and sales business processes, to enable user experience and help CRM adoption and customer experience management
• CRM transformation project and digital transition to Salesforce.com, administration, configuration and implementation of Sales Cloud, integration to Pardot and RingCentral, following the operations and sales business processes, user experience to allow 360 degrees view of the customer and enable continuous customer experience improvements.