CHANNEL MARKETING MANAGER

Responsibilities

  • B2B Customer base analysis and data cleansing
  • Sales Campaigns and Lead generation management
  • Sales Process analysis and optimisation, and the Customer Journey mapping
  • Reporting, data analysis, KPI and Performance measurements for Customer Support, SOHO Outbound Contact Centre, and Direct Sales Force – managing a team of 4 Business Analysts

Achievements:

  • Developed and implemented the strategy for B2B Sales Campaigns and Lead generation program achieving 2% acquisition rate and Customer database 90% accuracy
  • Developed and implemented the Campaigns Policy, Procedures and Governance rules for these 3 sales and support areas

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